Auto Complete is really AUTO-INCOMPLETE
A little while ago, the advertising firm Ogilvy and Mather put together an ad campaign for UN Women - a United Nations entity for gender equality and the empowerment of women. Organizations like UN Women exist because women are still being oppressed and abused.
Ogilvy and Mather created a simple and powerful campaign idea using real suggested search terms from Google's autocomplete feature, and what they found was shocking. It revealed upsetting facts about how the world still views women.
Take a look at the video below and the campaign. Once you have looked at both sources, write a post about your reaction to what you have seen and read. Make sure to answer the following questions as well. Why do you think these sexist attitudes still exist? What affects do these attitudes have on women, cultures and societies? What can we do to change these attitudes?
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| Image from The Autocomplete Truth Video |
Campaign & Video
http://www.unwomen.org/en/news/stories/2013/10/women-should-ads
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