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| 2017 Pepsi commerical |
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| Pepsi's 2017 commercial starring Kendall Jenner https://www.youtube.com/watch?v=AfCiV6ysngU |
Over the summer Pepsi published a controversial commercial that placed Kendall Jenner in the spotlight. The commercial highlighted a peaceful protest that included people of various backgrounds and ethnicity, but the star of the commercial was Jenner. It was her appearance as the hero that stirred the pot.
In the midst of the protest march Kendall walks through the crowd and hands a police officer a can of Pepsi which was then followed by cheers and applauds from the crowd.
Social media's response to this was swift and electric. The media posted that Pepsi appropriated the hard fought campaigns of Black Lives Matters, and the use of a white, privileged woman made BLM's cause seem unimportant. Jenner's appearance, to say the least, made people very upset.
Take a look at the ad using the youtube link above. Then go on to research what the media says about it. Do you agree that the ad trivializes the Black Lives Matter campaign? What about the civil rights movement that took place in the 60's? In your post, comment on the ad and how it works against these important organizations and historical events.
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